Curiosity And The CPA

When you think of a stereotypical CPA, what are the adjectives that come to mind? If you watch the same broadcast media as me, you are probably thinking, boring, dry, rule follower, etc. But, I would argue that the trait that best describes me, and really impacts my ability to do my job well, is my curiosity. Since childhood, I have always been innately curious (some might even say annoyingly so). 

I would argue that curiosity is an essential trait that makes me a better CPA (Certified Public Accountant). The accounting profession is evolving, and new challenges and opportunities are emerging, requiring professionals who can think critically, analyze data, and solve complex problems. Curiosity has always been a valuable asset for CPAs, and it is becoming essential. As we enter a world where machines can do the rote pieces of our jobs, to succeed, we will need to to work with our clients to explore new ideas, ask questions, and continuously learn and grow. 

As I see it, my ability to perform my job relies on curiosity that is intrinsic and extrinsic.

Intrinsic Curiosity

Intrinsic factors are those that come from within an individual, such as their natural tendencies, motivations, and attitudes. So, how does my intrinsic curiosity make me a better CPA?

  1. I have an innate drive for knowledge: A curious CPA has an insatiable drive for knowledge. We seek to understand the underlying principles, regulations, and laws governing the accounting profession. They are not content with surface-level knowledge but instead strive to gain a deep understanding of the subject matter. This drive for knowledge helps CPAs to identify patterns, make informed decisions, and provide better advice to clients.
  2. I love to learn continuously: Curiosity fuels continuous learning. Curious CPAs seek out new learning opportunities, such as attending seminars, reading industry publications, and seeking mentorship from experienced professionals. They are open to new ideas and perspectives, which broadens their knowledge and understanding of the accounting profession. This continuous learning helps CPAs to stay current with the latest developments in the field and provide better services to clients.
  3. I am a problem-solver: Curiosity drives problem-solving. A curious CPA is not content with accepting the status quo and is always looking for ways to improve processes and solve problems. They ask questions, challenge assumptions, and explore alternatives, which helps them to find innovative solutions to complex problems.
  4. I am a critical thinker: Curiosity drives critical thinking. Curious CPAs are not satisfied with accepting information at face value but instead evaluate it critically. They consider multiple perspectives, analyze data, and draw informed conclusions. This critical thinking enables CPAs to identify potential risks and opportunities, make informed decisions, and provide better advice to clients.

Extrinsic factors

Extrinsic factors are those that come from outside of an individual, such as their work environment, colleagues, and clients. My extrinsic curiosity works like this. 

  1. I provide great client service: Curiosity drives client service. A curious CPA is genuinely interested in their client’s business and seeks to understand it fully. They ask questions, listen actively, and seek to identify opportunities to add value. This curiosity helps CPAs to provide better advice, anticipate client needs, and build stronger relationships.
  2. I am an innovator: Curiosity drives innovation. Curious CPAs are always looking for new ways to improve processes, reduce costs, and increase efficiency. They explore emerging technologies, consider alternative approaches, and are not afraid to challenge the status quo. This curiosity helps CPAs to innovate and provide better services to clients.
  3. I am highly adaptable: Curiosity drives adaptability. The accounting profession is constantly changing, and new challenges and opportunities are emerging. A curious CPA is open to change and seeks to understand how new developments will affect their work. They embrace new technologies, regulations, and methodologies, which helps them to adapt to changing circumstances and provide better services to clients.

Curious CPAs seek to understand not only the underlying principles, regulations, and laws governing the accounting profession but the highly specific needs of their clients. We are open to new ideas and perspectives, which broadens our knowledge and understanding of issues and allows us to provide better guidance. Are you ready to have an accounting team member whose curiosity will improve your business? Let’s set up a time to discuss your needs and the services KBS CFO provides.