Pivoting for Change

It’s autumn 2021, and we want to congratulate you. Your business survived. You’re still here and still pushing.   

We want so badly for things to go smoothly again, but we’re getting no indications that we’re going back to the normal we knew pre-COVID. We’re moving into a new normal. We can’t go back to what was comfortable. Many businesses are pivoting to stay profitable and grow even during huge setbacks like a pandemic and the ensuing lockdown.   

Change is expected when running a business. You have to keep your sales funnel going, keep costs targeted at the necessities, and keep a close eye on your market. However, it might take more than an adjustment to keep your business successful. That’s where a pivot comes in.

What Does Pivoting Your Business Mean?

A pivot is a major change that transforms a company. A pivot can be a response to circumstances inside or outside of the business, like a change to the target market or a proactive action to be ready for oncoming change.   

We think of the Darwinian phrase “survival of the fittest.” “Fit” in this instance does not mean physically strong. It means adaptable. The organism (or business) that can best adapt to shifting circumstances will prosper, while those that do not won’t last. We’re in the business of guiding your evolution.

Serving a Changing Market 

In the last couple of years, your clients’ needs and habits will have changed. Research reveals trends in spending such as more spending on supplies for home offices and less on dining out. Awareness of your clients’ spending patterns is crucial to whether or not to pivot your business and what direction to take with the pivot.

Meeting Change Head-On 

Responsibility is a heavy word often associated with blame. But take it apart: response + ability. Our ability to respond. When confronted with change, we can respond with fear or with anticipation and preparation.   

You choose how you react. Resistance to change is a choice, as is doing nothing, as is saying, “This is going to make me better and propel me into the future.”  

Trust the Process 

We have a solid path we take you through to ease any uncertainty and make the pivot direction clear and the changes actionable.

A good analogy for pivoting your business is skiing. You have to pay close attention to your trajectory and adjust your direction or you could run into a tree and derail your whole operation. Improvising is all about being vulnerable, open to change, and willing to lean on your partners, like KBS CFO. That’s what we’re here for!   

The good thing is, we can help you see the finish line before you start. When you can see that ribbon, hear the cheering crowd, and smell the hot chocolate, you know what you’re working toward. Go for it. Attack that slope. Because you’re not alone— we’re guiding you through each turn.

Anticipating the Next Turn

Pivoting your Washington DC business toward the future makes it sustainable. KBS CFO anticipates your needs by maintaining awareness of shifts in technology, the economy, and consumer habits. We help keep you profitable through each change in direction so that you can do what you do best. We’re not in the numbers business, we’re in the people business. Contact us any time or call us at 301-942-5989.